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Fitness brand builder creating solutions to help the fitness industry have more impact.

Owen is a fitness & technology entrepreneur creating solutions to help the fitness industry attract, engage, convert and serve more people.

He is the Co-Founder and CEO of The Wellness Program, an A.I. fitness technology company helping gyms engage and support their members.

Owen also founded CrankIt Fitness in 2010, designing a functional fitness product and education courses for personal trainers which are now distributed in over 20 countries.


Founded: 2010

CrankIt Fitness is a global functional training brand that helps thousands of fitness coaches around the world learn smarter ways to enhance their clients’ results using functional fitness tools and training methods. The CrankIt Straps offer the ultimate versatility in suspended fitness training, and our online courses give you the flexibility of learning on your terms.

Co-Founded: 2018

The new face of member engagement. A personalised AI coach that drives your members’ results. Purpose-built for gyms.

Consulting & Speaking

Owen regularly consults with fitness brands and speaks at industry conferences on:

Product Development

Digital Platforms




Artificial Intelligence

Let's Connect!

If you are developing a new fitness product or need help with fitness education development, strategy or technology, send me a message to enquire about working with me.

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